NewsPatrolling.com : Durex, the world’s #1 sexual wellbeing brand today, announced its entry into the flavoured condoms segment with #IshqKelLakhonRang campaign under the flagship of Durex Kohinoor. Continuing with the assurance of Durex quality and the legacy of Kohinoor, Durex Kohinoor introduced four new exotic flavours - “Meetha Pan”, “Kaala Khatta”, “Silky Chocolate” and “Juicy Strawberry” which have been developed keeping the Indian tastes and preferences in mind.
With 38% of individuals indulging in roleplay as per the Global Sex Survey, Indians are seeking variety in their sexual relationships. The survey also reveals that 1 in 4 individuals in India are indulging in sex outside their relationships. One of the main reasons for individuals to do so is their desire to fulfil certain fantasies. Through its exotic and unique flavours Durex Kohinoor paves way for individuals to elevate their sexual experience with their existing partners by indulging in Faithful Promiscuity.
The TVC for the new range of Durex Kohinoor condoms focusses on bringing back the spice in your sex lives, by exploring the world of roleplay. It has been shot from the perspective of a partner in a relationship where they realise the person they love is interested in exploring what intimacy will be like with others. He/she takes up the challenge and dresses up to play the role of someone else to grab the other persons attention and they explore the new world that’s opened for them.
The TVC is directed by Maneesh Sharma under the Sniper Films production house, while the catchy background score is the work of famous Bollywood composer Sameeruddin.
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